/* Блог spichkaaa.ru — поверх стилей главной (Onest, светлая тема, зелёная кнопка #aef450, карточки 26px). */
.blog-body{--b-ink:#202125;--b-muted:#636771;--b-line:#e4e5e9;--b-card:#fff;--b-soft:#f1f2f4;--b-green:#aef450;--b-green-ink:#1d2418;
  --r-sajty:#f8d461;--r-sajty-ink:#101217;--r-direkt:#d84d3d;--r-direkt-ink:#fff;--r-seo:#2d54d6;--r-seo-ink:#fff;
  --r-ai:#bda5e9;--r-ai-ink:#13141c;--r-marketing:#246148;--r-marketing-ink:#fff;background:#f7f7f8;color:var(--b-ink)}
.blog-main{display:block;padding-bottom:24px}
.blog-rubric-sajty{--r:var(--r-sajty);--r-ink:var(--r-sajty-ink)}
.blog-rubric-direkt{--r:var(--r-direkt);--r-ink:var(--r-direkt-ink)}
.blog-rubric-seo{--r:var(--r-seo);--r-ink:var(--r-seo-ink)}
.blog-rubric-ai{--r:var(--r-ai);--r-ink:var(--r-ai-ink)}
.blog-rubric-marketing{--r:var(--r-marketing);--r-ink:var(--r-marketing-ink)}

/* Крошки */
.blog-crumbs{margin-top:22px}
.blog-crumbs ol{display:flex;flex-wrap:wrap;gap:6px 0;margin:0;padding:0;list-style:none;font-size:14px;color:var(--b-muted)}
.blog-crumbs li:not(:last-child)::after{content:"/";margin:0 9px;opacity:.5}
.blog-crumbs a{color:inherit;text-decoration:none}
.blog-crumbs a:hover{color:var(--b-ink)}
.blog-crumbs [aria-current]{overflow:hidden;max-width:46ch;white-space:nowrap;text-overflow:ellipsis}

/* Чипы рубрик */
.blog-chip{display:inline-flex;align-items:center;min-height:32px;padding:0 14px;border-radius:99px;background:var(--r,#fff);color:var(--r-ink,var(--b-ink));
  font-size:14px;font-weight:550;text-decoration:none;white-space:nowrap}
.blog-chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:26px}
.blog-chips .blog-chip{background:#fff;color:var(--b-ink);box-shadow:inset 0 0 0 1px var(--b-line)}
.blog-chips .blog-chip:hover{box-shadow:inset 0 0 0 1px #c5c8cf}
.blog-chips .blog-chip.is-active{background:var(--b-ink);color:#fff;box-shadow:none}

/* Шапка статьи */
.blog-head{display:grid;grid-template-columns:minmax(0,1fr);gap:32px;align-items:stretch;margin-top:18px;padding:44px;border-radius:32px;background:#fff}
.blog-head h1{max-width:22ch;margin-top:18px;font-size:clamp(32px,3.6vw,52px);font-weight:550;line-height:1.08;letter-spacing:-.01em;text-wrap:balance}
.blog-lead{margin-top:18px;max-width:68ch;color:#454952;font-size:18px;line-height:1.6}
.blog-head-actions{display:flex;flex-wrap:wrap;align-items:center;gap:14px;margin-top:28px}
.blog-body .blog-head-actions .button.primary,.blog-body .blog-side-card .button.primary,.blog-body .blog-cta .button.primary,.blog-body .blog-sticky .button.primary{
  width:auto;min-width:0;min-height:56px;margin:0;padding:14px 28px;border-radius:99px;font-size:16px;line-height:1.25;text-align:center}
.blog-body .blog-main .button.primary,.blog-body .blog-sticky .button.primary{background:var(--b-green);color:var(--b-green-ink);font-weight:550}
.blog-body .blog-main .button.primary:hover,.blog-body .blog-sticky .button.primary:hover{background:#c0fb6b;color:var(--b-green-ink)}
.blog-ghost{display:inline-flex;align-items:center;min-height:56px;padding:0 24px;border-radius:99px;box-shadow:inset 0 0 0 1px var(--b-line);color:var(--b-ink);font-weight:550;text-decoration:none}
.blog-ghost:hover{box-shadow:inset 0 0 0 1px #b9bcc4}
.blog-byline{display:flex;align-items:center;gap:12px;margin-top:30px}
.blog-byline img{width:48px;height:48px;border-radius:50%;object-fit:cover;object-position:top;background:var(--b-soft)}
.blog-byline span{display:grid;gap:2px}
.blog-byline strong{font-weight:550}
.blog-byline small{color:var(--b-muted);font-size:14px}
.blog-head-art{position:relative;overflow:hidden;border-radius:24px;background:var(--r);min-height:280px}
.blog-head-art::before,.blog-card-cover::before{content:"";position:absolute;inset:0;background:var(--pattern) center/cover no-repeat;opacity:.35}
.blog-head-art img{position:absolute;inset:auto 0 0;width:100%;height:auto;max-height:100%;object-fit:contain;object-position:bottom}

/* Раскладка */
.blog-layout{display:grid;grid-template-columns:minmax(0,1fr) 320px;gap:32px;align-items:start;margin-top:24px}
.blog-article{min-width:0;padding:44px;border-radius:32px;background:#fff}
.blog-side{position:sticky;top:100px;display:grid;gap:16px}

/* Коротко + оглавление */
.blog-summary{padding:24px 26px;border-radius:22px;background:#f0f8e4}
.blog-summary-title,.blog-toc-title{margin:0 0 10px;font-size:14px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:#3f5a17}
.blog-summary ul{margin:0;padding-left:20px}
.blog-summary li{margin:6px 0;font-size:16px;line-height:1.55}
.blog-toc{margin-top:18px;padding:22px 26px;border-radius:22px;background:var(--b-soft)}
.blog-toc .blog-toc-title{color:var(--b-muted)}
.blog-toc ol{margin:0;padding-left:20px;columns:2;column-gap:32px}
.blog-toc li{margin:5px 0;break-inside:avoid;font-size:15px;line-height:1.45}
.blog-toc a{color:var(--b-ink);text-decoration:none}
.blog-toc a:hover,.blog-toc a.is-current{color:#2d54d6}
.blog-side-toc{margin:0;background:#fff}
.blog-side-toc ol{columns:1}
.blog-side-toc li{font-size:14px}

/* Текст статьи */
.blog-prose{margin-top:12px;font-size:17px;line-height:1.7;color:#2a2c31}
.blog-prose .blog-section{scroll-margin-top:96px}
.blog-prose h2{margin:44px 0 14px;font-size:clamp(25px,2.4vw,32px);font-weight:550;line-height:1.18;color:var(--b-ink)}
.blog-prose h3{margin:30px 0 10px;font-size:21px;font-weight:550;line-height:1.3;color:var(--b-ink)}
.blog-prose p{margin:0 0 16px}
.blog-prose ul,.blog-prose ol{margin:0 0 18px;padding-left:24px}
.blog-prose li{margin:7px 0}
.blog-prose li::marker{color:#7d8290}
.blog-prose ol>li::marker{font-weight:600}
.blog-prose a{color:#2d54d6;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}
.blog-prose a:hover{text-decoration-thickness:2px}
.blog-prose strong{font-weight:600;color:var(--b-ink)}
.blog-prose blockquote{margin:22px 0;padding:18px 22px;border-radius:18px;background:#fff7d9;color:#3a3214}
.blog-prose blockquote p:last-child{margin:0}
.blog-prose code{padding:2px 6px;border-radius:6px;background:var(--b-soft);font-size:.92em}
.blog-prose hr{margin:32px 0;border:0;border-top:1px solid var(--b-line)}
.blog-table{max-width:100%;margin:22px 0;overflow-x:auto;border-radius:18px;box-shadow:inset 0 0 0 1px var(--b-line)}
.blog-table table{width:100%;min-width:560px;border-collapse:collapse;font-size:15px;line-height:1.5}
.blog-table th{padding:14px 16px;background:var(--b-soft);font-weight:600;text-align:left;vertical-align:bottom}
.blog-table td{padding:13px 16px;border-top:1px solid var(--b-line);vertical-align:top}

/* FAQ */
.blog-faq details{margin:0;border-top:1px solid var(--b-line)}
.blog-faq details:last-child{border-bottom:1px solid var(--b-line)}
.blog-faq summary{position:relative;padding:18px 44px 18px 0;cursor:pointer;font-size:18px;font-weight:550;line-height:1.4;list-style:none;color:var(--b-ink)}
.blog-faq summary::-webkit-details-marker{display:none}
.blog-faq summary::after{content:"+";position:absolute;right:4px;top:50%;display:grid;place-items:center;width:30px;height:30px;margin-top:-15px;border-radius:50%;background:var(--b-soft);font-size:20px;font-weight:400;transition:transform .25s}
.blog-faq details[open] summary::after{transform:rotate(45deg)}
.blog-faq details>div{padding:0 0 16px}

/* Призывы внутри статьи */
.blog-cta{position:relative;display:grid;grid-template-columns:minmax(0,1fr) auto;gap:24px 32px;align-items:end;margin:36px 0;padding:32px;overflow:hidden;border-radius:28px;
  background:#e8dff9;color:#252031;font-size:16px;line-height:1.55}
.blog-cta-1{background:#e8dff9}
.blog-cta-2{background:#cde6df;color:#202a32}
.blog-cta-0{background:#fff1c7;color:#2d2510}
.blog-cta-direkt{background:#ffe0d9;color:#3a1712}
.blog-cta-first-screen{background:#e8dff9}
.blog-cta-ai{background:#e6defa}
.blog-cta-seo{background:#dce6ff;color:#14214a}
.blog-cta::after{content:"";position:absolute;right:-60px;top:-60px;width:220px;height:220px;border-radius:50%;background:radial-gradient(circle,#ffffff8c,#fff0 70%);pointer-events:none}
.blog-cta-copy{min-width:0}
.blog-cta-kicker{display:inline-flex;align-items:center;min-height:26px;padding:0 11px;border-radius:99px;background:#fff;color:#202125;font-size:13px;font-weight:600}
.blog-cta-title{margin:12px 0 8px !important;font-size:clamp(23px,2.2vw,30px);font-weight:550;line-height:1.15;color:inherit}
.blog-cta p{margin:0}
.blog-cta ul{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0 0;padding:0;list-style:none}
.blog-cta li{margin:0;padding:6px 12px;border-radius:99px;background:#ffffffa6;font-size:14px;font-weight:500}
.blog-cta li::before{content:"✓ ";color:#3f7d12;font-weight:700}
.blog-cta-action{position:relative;z-index:1;display:grid;justify-items:center;gap:8px}
.blog-cta-action small{opacity:.7;font-size:13px}
.blog-prose .blog-cta a.button{text-decoration:none;color:var(--b-green-ink)}

/* Форма в тексте */
.blog-cta-form{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);align-items:start;background:#cde6df;color:#202a32}
.blog-cta-person{display:flex;align-items:center;gap:12px;margin-top:20px}
.blog-cta-person img{width:52px;height:52px;border-radius:50%;object-fit:cover;object-position:center 21%;transform:scale(1.07);background:#202825}
.blog-cta-person span{display:grid;line-height:1.3}
.blog-cta-person small{opacity:.7;font-size:13px}
.blog-inline-form{position:relative;z-index:1;min-width:0;display:grid;gap:14px;padding:22px;border-radius:22px;background:#fff}
.blog-inline-fields{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.blog-inline-form label{min-width:0;display:grid;gap:6px;font-size:13px;font-weight:550;color:var(--b-muted)}
.blog-inline-form input:not([type=radio]):not([type=checkbox]){width:100%;min-width:0;min-height:48px;padding:0 14px;border:1px solid var(--b-line);border-radius:14px;background:#fbfbfc;font:inherit;font-size:16px;color:var(--b-ink)}
.blog-inline-form input:focus-visible{outline:2px solid #2d54d6;outline-offset:1px}
.blog-inline-channels{display:flex;flex-wrap:wrap;gap:8px;margin:0;padding:0;border:0}
.blog-inline-channels legend{margin-bottom:8px;font-size:13px;font-weight:550;color:var(--b-muted)}
.blog-inline-channels label{display:block;cursor:pointer}
.blog-inline-channels input{position:absolute;opacity:0;pointer-events:none}
.blog-inline-channels span{display:inline-flex;min-height:38px;align-items:center;padding:0 14px;border-radius:99px;background:var(--b-soft);color:var(--b-ink);font-size:14px;font-weight:550}
.blog-inline-channels input:checked+span{background:#202125;color:#fff}
.blog-inline-channels input:focus-visible+span{outline:2px solid #2d54d6;outline-offset:2px}
.blog-inline-consent{grid-template-columns:auto 1fr !important;align-items:start;font-weight:400 !important;line-height:1.4}
.blog-inline-consent input{margin:2px 0 0;width:18px;height:18px;accent-color:#202125}
.blog-inline-consent a{color:inherit}
.blog-body .blog-inline-form .button.primary{width:100%;min-height:54px;margin:0;border-radius:99px;font-size:16px}
.blog-inline-status{margin:0;font-size:14px;color:#b3261e}
.blog-inline-status.lead-confirmation{display:grid;gap:2px;color:#235112}
.blog-inline-form.is-sent>:not(.blog-inline-status){display:none}
.lead-honeypot{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

/* Боковая карточка */
.blog-side-card{display:grid;gap:12px;padding:26px;border-radius:26px;background:#fff;color:var(--b-ink);font-size:15px;line-height:1.5;box-shadow:inset 0 0 0 1px var(--b-line)}
.blog-side-top{display:flex;align-items:center;gap:12px;font-size:14px;font-weight:600;color:#3f7d12}
.blog-gift{display:grid;place-items:center;flex:none;width:48px;height:48px;border-radius:16px;background:#e6fbc9;color:#3f7d12}
.blog-gift svg{width:24px;height:24px}
.blog-side-card>p:not(.blog-side-title){color:var(--b-muted)}
.blog-side-points{display:grid;gap:7px;margin:2px 0 0;padding:0;list-style:none;font-size:14px}
.blog-side-points li{display:flex;gap:8px}
.blog-side-points li::before{content:"✓";color:#3f7d12;font-weight:700}
.blog-side-card .blog-cta-kicker{justify-self:start}
.blog-side-title{margin:0;font-size:24px;font-weight:550;line-height:1.15}
.blog-side-card p{margin:0}
.blog-body .blog-side-card .button.primary{width:100%;margin-top:6px}
.blog-side-call{justify-self:center;color:var(--b-muted);font-size:14px}

/* Автор */
.blog-author{display:grid;grid-template-columns:96px 1fr;gap:20px;align-items:start;margin-top:44px;padding:26px;border-radius:24px;background:var(--b-soft);font-size:15px;line-height:1.55}
.blog-author img{width:96px;height:96px;border-radius:50%;object-fit:cover;object-position:top;background:#fff}
.blog-author p{margin:0}
.blog-author-name{font-size:19px;font-weight:600}
.blog-author-role{margin-bottom:8px !important;color:var(--b-muted)}
.blog-author a{display:inline-block;margin-top:10px;color:#2d54d6;font-weight:550;text-decoration:none}

/* Карточки статей */
.blog-related{margin-top:56px}
.blog-related h2{font-size:clamp(28px,3vw,40px);font-weight:500}
.blog-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:24px}
.blog-card{display:grid;grid-template-rows:auto 1fr;overflow:hidden;border-radius:26px;background:#fff;color:var(--b-ink);text-decoration:none;transition:transform .35s cubic-bezier(.22,1,.36,1),box-shadow .35s}
.blog-card:hover{transform:translateY(-4px);box-shadow:0 18px 40px -24px #20212566}
.blog-card-cover{position:relative;display:block;height:190px;overflow:hidden;background:var(--r);color:var(--r-ink)}
.blog-card-cover img{position:absolute;right:-6%;bottom:-18%;width:62%;height:auto}
.blog-card-cover .blog-chip{position:absolute;left:18px;top:18px;z-index:1;background:#ffffffe0;color:#202125}
.blog-card-body{display:grid;align-content:start;gap:10px;padding:22px 24px 24px}
.blog-card-body strong{font-size:20px;font-weight:550;line-height:1.25}
.blog-card-body>span{color:var(--b-muted);font-size:15px;line-height:1.5;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}
.blog-card-body small{color:#8a8e98;font-size:13px}
.blog-card-big{grid-column:1/-1;grid-template-columns:1.1fr 1fr;grid-template-rows:none}
.blog-card-big .blog-card-cover{height:auto;min-height:320px}
.blog-card-big .blog-card-cover img{width:56%;bottom:-10%}
.blog-card-big .blog-card-body{align-content:center;padding:40px}
.blog-card-big strong{font-size:clamp(26px,2.6vw,36px);line-height:1.12}

/* Список */
.blog-list-head{margin-top:18px;padding:48px 44px;border-radius:32px;background:#fff}
.blog-list-head h1{font-size:clamp(34px,4vw,58px);font-weight:550;line-height:1.06;max-width:16ch;text-wrap:balance}
.blog-list{margin-top:4px}
.blog-list-cta .blog-cta{margin:40px 0 0}

/* Лидген-блок первого экрана главной */
.blog-leadgen{margin-top:64px}
.blog-leadgen .blog-offer-title{margin:0;font-size:clamp(34px,4.3vw,64px);font-weight:550;line-height:1.1;text-align:center;text-wrap:balance}
.blog-leadgen .blog-offer-title>span{display:block}
.blog-leadgen .hero{padding-top:40px}

/* Мобильная плашка */
.blog-sticky{position:fixed;left:12px;right:12px;bottom:12px;z-index:30;display:none;transform:translateY(140%);transition:transform .4s cubic-bezier(.22,1,.36,1)}
.blog-body .blog-sticky .button.primary{width:100%;min-height:54px;box-shadow:0 12px 30px -10px #1d241880}
.blog-sticky.is-visible{transform:none}

.blog-card-cover img.blog-cover{inset:0;width:100%;height:100%;max-height:none;object-fit:contain}
.blog-head-art:has(.blog-cover)::before,.blog-card-cover:has(.blog-cover)::before{display:none}
.blog-card-cover:has(.blog-cover){height:auto;aspect-ratio:3/2}
.blog-card-big .blog-card-cover:has(.blog-cover){min-height:0;align-self:center;border-radius:20px;margin:16px 0 16px 16px}
@media (max-width:1100px){
  .blog-layout{grid-template-columns:1fr}
  .blog-side{position:static;grid-template-columns:1fr}
  .blog-side-toc{display:none}
  .blog-side{order:2}
}
@media (max-width:900px){
  .blog-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .blog-card-big{grid-template-columns:1fr}
  .blog-card-big .blog-card-cover{min-height:220px}
  .blog-card-big .blog-card-cover:has(.blog-cover){margin:16px 16px 0}
  .blog-cta,.blog-cta-form{grid-template-columns:1fr}
  .blog-cta-action{justify-items:stretch}
  .blog-body .blog-cta .button.primary{width:100%}
  .blog-sticky{display:block}
  .blog-leadgen .blog-offer-title>span{display:inline}
  .blog-leadgen .blog-offer-title>span::after{content:" "}
}
@media (max-width:720px){
  .blog-head{grid-template-columns:1fr;padding:26px 20px;border-radius:26px}
  .blog-head-art{display:none}
  .blog-head h1{font-size:30px}
  .blog-lead{font-size:16px}
  .blog-article{padding:24px 18px;border-radius:26px}
  .blog-list-head{padding:28px 20px;border-radius:26px}
  .blog-list-head h1{font-size:34px}
  .blog-toc ol{columns:1}
  .blog-prose{font-size:16px}
  .blog-prose h2{margin-top:36px;font-size:25px}
  .blog-cta{margin:28px -6px;padding:24px 20px;border-radius:24px}
  .blog-inline-fields{grid-template-columns:1fr}
  .blog-grid{grid-template-columns:1fr}
  .blog-author{grid-template-columns:64px 1fr;padding:20px}
  .blog-author img{width:64px;height:64px}
  .blog-head-actions{display:grid}
  .blog-body .blog-head-actions .button.primary,.blog-ghost{width:100%;justify-content:center}
  .blog-crumbs [aria-current]{max-width:28ch}
  .blog-leadgen{margin-top:44px}
}
@media (prefers-reduced-motion:reduce){.blog-card,.blog-sticky,.blog-faq summary::after{transition:none}}

/* Предложение в шапке статьи */
.blog-head-offer{display:grid;grid-template-columns:auto minmax(0,1fr) auto;align-items:center;gap:16px 18px;margin-top:28px;padding:18px 18px 18px 20px;border-radius:22px;background:#f6f7f8;max-width:920px}
.blog-head-offer-copy{display:grid;gap:4px;min-width:0}
.blog-head-offer-copy strong{font-size:17px;font-weight:600;line-height:1.3}
.blog-head-offer-copy span{color:var(--b-muted);font-size:14px;line-height:1.45}
.blog-body .blog-head-offer .button.primary{width:auto;min-width:0;min-height:52px;margin:0;padding:12px 24px;border-radius:99px;font-size:15px;white-space:nowrap}
.blog-cta-copy .blog-gift{background:#ffffffb3;margin-bottom:4px}
@media (max-width:900px){
  .blog-head-offer{grid-template-columns:auto minmax(0,1fr);align-items:start}
  .blog-body .blog-head-offer .button.primary{grid-column:1/-1;width:100%;white-space:normal}
}

/* Аккуратное всплывающее предложение */
.blog-pop{position:fixed;right:20px;bottom:20px;z-index:45;display:grid;gap:10px;width:min(360px,calc(100vw - 32px));padding:22px;border-radius:24px;background:#fff;color:var(--b-ink);
  box-shadow:0 24px 60px -24px #20212566,inset 0 0 0 1px var(--b-line);font-size:14px;line-height:1.5;opacity:0;transform:translateY(16px);transition:opacity .4s,transform .4s cubic-bezier(.22,1,.36,1)}
.blog-pop[hidden]{display:none}
.blog-pop.is-open{opacity:1;transform:none}
.blog-pop p{margin:0;color:var(--b-muted)}
.blog-pop .blog-pop-title{color:var(--b-ink);font-size:19px;font-weight:600;line-height:1.25;padding-right:24px}
.blog-pop .blog-gift{width:42px;height:42px;border-radius:14px}
.blog-pop-close{position:absolute;top:12px;right:12px;display:grid;place-items:center;width:32px;height:32px;border:0;border-radius:50%;background:var(--b-soft);color:var(--b-ink);font-size:20px;line-height:1;cursor:pointer}
.blog-body .blog-pop .button.primary{width:100%;min-width:0;min-height:50px;margin:4px 0 0;border-radius:99px;font-size:15px;background:var(--b-green);color:var(--b-green-ink)}
@media (max-width:900px){.blog-pop{right:16px;left:16px;bottom:16px;width:auto}}
@media (prefers-reduced-motion:reduce){.blog-pop{transition:none}}
.blog-body:has(.blog-pop.is-open) .blog-sticky{transform:translateY(140%)}